Making the Case for Using Predictive Analytics in Healthcare « « hCentive Blog hCentive Blog. Careful collection and analysis of consumers’ online behavioral patterns can help businesses develop predictive models that can help in identification of past, current and future consumer and market trends. The results from predictive models can help businesses specifically tailor product advertisements and online campaigns. So, instead of just responding to consumer trends, businesses can anticipate future trends and market their offerings effectively to generate maximum positive responses. Published by hCentive on 14 May in Healthcare Reforms, Healthcare Technology Blog.